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Ford Mustang: History of Iconic Design
by Robert Tate - Automotive Historian/Researcher

August 19, 2015 -- One of the most Iconic American Automobiles that is not only exceptionally popular but has also demonstrated consistently strong sales within the automotive industry is the Mustang by Ford Motor Company.

I remember being a young kid in April of 1964 when the Mustang was first introduced to the public. I remember the Ford Motor Company advertisement on TV that featured horses running with the vehicle in the commercials. This quickly became one of my favorite advertising themes of that time. I would always run to the television set just to see the commercial.


Mustang II Prototype

On a historical note, it was the Mustang I and II concet models that were used in the development of the real Mustang production vehicle. In April of 1964, the late Gene Bordinat, vice president of Design for Ford Motor Company, said, "It is a real pleasure for me to discuss the styling of the Mustang because this vehicle is the result of one of the most exciting and most satisfying design programs of which I have been connected with in my 25 years in automotive styling. Almost without exception, the people who have seen the plastic models of the Mustang have expressed not only their approval of its appearance but also their intention to buy one."

 


1964 1/2 Mustang Convertible

Mustang created huge profits for Ford Motor Company when it was released in the spring of 1964. By the end of that first year, more than 500,000 models had been sold. It was a popular car among people of all ages and all walks of life. Mustang also became the official Pace Car for the 1964 Indianapolis 500 racing event. Mustang also introduced during its mid-year announcement program, a great looking Mustang Fastback GT model design.

As the journey would continue throughout the years, Mustang continued to offer many styling models for the consumer market. In 1965-66, Shelby began production of the GT350 Fastback Mustangs with the 289 V-8 engines. They were fast cars for people who wanted great excitement in their lives and dared take a walk on the wild side. The years 1967-68 were great years for Ford and the Mustang which once again had generated huge profits within their markets. Mustang offered new styling features in 1967 and the Mustang 2+2 models offered sports stripes and sports car performances.


Shelby Mustangs for 1969

On a special note, another individual who was involved with the Mustang project was Lee Iacocca, who had took over as Ford Division vice president. Other members of the team included Donald N. Frey, John Najjar, and Joe Oros, Gale L. Halderman, Jimmy Sherbourne, Givliano Zuccato and Hal Sperlich amongst many other talented individuals.

In 1969, Mustang released the Mach I which was a performance production model that offered an air scoop, racing stripes and a rear deck spoiler. For those who wanted even more, you could order a 428 Cobra engine package. The models sold for $3,125 dollars. The 1970s Mustang would later change Ford’s design direction. In late 1970, Ford abandoned most of its Trans-Am, USAC, NASCAR and international competition efforts and also began to change the Mustang's character after what Ford Division called the “Sizzlin 70s."

An all new third-generation design was introduced by 1971. This model was the designed product of the late Semon E. Bunkie Knudsen who served briefly as Ford Motor Company President in the late 1960s.


1969 Mustang Sales brochure

In 1981, Ford Motor Company returned to racing and the turbo-charged Miller Mustang was its state-of-the-art road racing flagship. Driven by Klaus Ludwig, the car quickly re-established Mustang's winning tradition with back to back victories in IMSA GT races at Brainerd Minnesota and Sears Point California. In 1989, Ford's legendary pony cars reached a milestone when Ford celebrated its 25th birthday with a high a performance 1989 GT convertible package which many fans celebrated and admired. Today, Mustang is still going very strong with great designs that still offer that great muscle style for many consumers from all over the world.


1989 Mustang with the original in the background

Stylish design of the 2015 Ford Mustang was recently introduced at the New York City world’s Fair site where the iconic pony car debuted nearly 50 years ago. (Detroit Free Press).




 

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