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FORD Looks forward to 45th Anniversary of Mustang, Takes Nostalgic
look back at American Icon  
(click here for photo gallery)

  • On April 17, 2009, Ford will commemorate the 45th anniversary of the Ford Mustang, an American icon, with a four-day celebration in Birmingham, Alabama
     

  • Ford will take a nostalgic look back at five historic generations of Mustang during the next four weeks leading up to the 45th anniversary, starting with the early years 1964 to 1974
     

  • The 1964½ Mustang success exceeded all expectations – with 22,000 orders taken on the first day and an astounding 417,000 orders in the car’s first 12 months on the market

MUSTANG FACTS – GENERATION ONE: 1964 to 1974

DEARBORN, Mich., March 18, 2009 – A number of pony cars have galloped in and out of the American automotive scene throughout the past four and a half decades, but none have enjoyed the lasting appeal of Mustang. And none have inspired the same degree of passion among car owners.

On Friday, April 17, 2009, Ford and the Mustang Club of America will commemorate the 45th anniversary of an American icon – the Ford Mustang – with a four-day celebration in Birmingham, Ala.

During the four weeks leading up to the Mustang’s 45th anniversary, Ford will take a nostalgic look back at five historic generations of its longest-running nameplate, beginning with the early years, 1964 to 1974.

Joe Oros, chief designer of the original 1964 Ford Mustang.

The First Generation of the Ford Mustang
Flash back to the spring of 1964. The mood of the country is still sullen, following the 1963 assassination of John F. Kennedy. Lyndon B. Johnson is leading the nation forward as president of the United States. “Beatlemania” is sweeping the country, with hits like “I Want to Hold Your Hand” and “Can’t Buy Me Love” at the top of the Billboard charts. The price of gas is 30 cents a gallon, and it costs 5 cents to buy a postage stamp. “The Beverly Hillbillies,” “Bonanza” and the “Dick Van Dyke Show” are among the most popular shows on television, and “From Russia with Love,” starring Sean Connery as James Bond, is playing at U.S. theaters.

On April 17, 1964, the Ford Mustang, with its long hood, short rear deck and sporty features, caused a sensation when it was introduced to the public at the New York World’s Fair in Flushing Meadows, Queens.

“When the Mustang was unveiled, the reaction was so positive that there was no doubt it was going to be a success,” recalls Joe Oros, chief designer of Ford’s original pony car – dubbed the 1964½ because it was launched at an unusual halfway point in the year.

Don Frey, product planning manager for the original Ford Mustang, says he knew the car was going to be a hit months earlier when the design team gave Ford employees a sneak peek at one of the prototypes.

“We built the first prototype in an experimental garage, and employees flooded the place to see it,” he said. “Their reaction was spectacular, and it was very revealing to us. We knew the car was going to be roaring success from the start.”

And what a success it was.

The 1964½ Mustang debuted at a price of $2,368 – a bargain even in 1964. Ford expected annual sales of about 100,000 units. But 22,000 Mustang orders were taken on the first day, and sales reached an astounding 417,000 in the car’s first 12 months on the market. Within two years, Mustang sales reached one million.

Frey says he believes the car had such dramatic appeal because the styling was very unusual for its day.

“The design was very European, particularly the front end,” he said. “There was no other car like it in North America at that time.”

Another facet of Mustang’s appeal was that it could be any vehicle the customer wanted it to be. The original Mustangs were available in three body styles – convertible, hardtop or fastback – with the most extensive list of options Detroit had ever offered. The Ford Mustang could be an economical “base” car, a macho high-performance car or a luxury car.

“Mustang was designed to be designed by you,” one of the original print ads declared. And it was true. Everyone who owned a Mustang believed no one else had a vehicle like theirs, and the vehicle had broad appeal.

“We were told to design a car that the ladies would love that the men would love just as much, and that’s exactly what we did,” said Oros.

Marketing studies conducted at the time showed that women bought as many Mustangs as men.

“They loved the styling, and the car was very affordable,” said Frey. “Women bought it by the thousands.”

Frey, now 86, is the proud owner of one of the original Mustangs – built in June of 1964. It’s a red hard top with a white interior, and he keeps it parked in his home garage.

“I have a driver who comes by, and we take it out,” he said. “To this day, people stop us and ask if it’s an original Mustang.”

At age 92, Oros says he’s still as passionate about the Mustang as he was 45 years ago.

“He wants me to stop in the middle of the freeway whenever he sees a Mustang, and I tell him that we can’t do that,” said Oros’ driver and caregiver Violeta Orlanda. “When we do stop somewhere, he searches the parking lot to find the Mustangs, and he insists on checking them all out in detail from front to back.”

Oros says his fascination and fondness for the pony car he helped create will never end.

“It makes me feel proud every time I see one,” explained Oros. “After all of these years, Mustang has never lost its luster.”

Frey is equally as proud. “We created an icon,” he said. “And I had a hand in it.”

Original Mustang Prototype was a two seater sports car powered by a European Ford 4 cylinder engine


MUSTANG FACTS – GENERATION ONE: 1964 to 1974 

  • The original Ford Mustang debuted on April 17, 1964 at a price of $2,368 – a bargain even at that time.
     

  • Dealers were inundated with requests for the vehicle. In Garland, Texas, 15 customers bid on the same Mustang, and the winner insisted on sleeping in the car overnight to guarantee that it wouldn’t get sold from under him before his check cleared the next day.
     

  • Ford expected annual sales of about 100,000 units, but 22,000 Mustang orders were taken on the first day, and sales reached an astounding 417,000 in the car’s first 12 months on the market.
     

  • Not much more than a month after its introduction, Ford’s new Mustang was on the racetrack as the pace car for the 1964 Indianapolis 500 race.
     

  • The early Mustangs have figured prominently in hundreds of notable films to date, beginning in 1964 with the James Bond movie Goldfinger, in which Bond’s Aston Martin DB5 chased a white Mustang convertible.
     

  • Mustang-crazed parents bought 93,000 pedal-powered children’s Mustangs during the 1964 Christmas season.
     

  • In 1965, the Shelby GT350 was introduced, with a 306 horsepower V-8 engine, giving the Mustang performance credibility.
     

  • Mustang sales passed the one million mark in March of 1966. The 1966 Mustang was the first – and perhaps the only – car to park on the 86th floor observation deck of New York’s Empire State Building. Ford engineers disassembled a 1966 Mustang convertible and took it up in four sections using the building’s passenger elevators.
     

  • Mustang-mania hit full force. The 289-cid V-8 “Hi-Po” engine became available. Carroll Shelby adapted the Shelby GT350 for Sports Car Club of America (SCCA) competition, and the GT350 went on to win three straight SCCA national championships.
     

  • The 1967 Mustang was considered by many to be the high water mark for Mustang design in the 1960s. The 2+2 model went from a semi-notchback to a sweeping full fastback roofline. Separate triple tail lamps, a longer nose and a bigger grille made for a more aggressive stance.
     

  • In 1968, the 428 Cobra Jet engine was introduced as part of an option package aimed at enthusiasts, and it helped make the Shelby GT500 become King of the Road – KR.
     

  • A “steed for every need” philosophy yielded 11 different powertrain combinations in 1969. New models added to the lineup included hot rods like the 290 horsepower Boss 302, the 375 horsepower Boss 429 and the Mach 1, giving the Mustang its muscle car heritage. The Grande luxury model also was introduced.
     

  • In 1970, a ram air “Shaker” hood scoop could be ordered on any Mustang equipped with a 351-cid or larger V-8.
     

  • The 1971 Mustangs were the biggest Mustangs ever – nearly a foot longer and some 600 pounds heavier than the originals. The Boss 351, with its 351 “Cleveland” V-8
    and Cobra Jet heads, debuted. The Mach 1 was available with a variety of powertrains, topped by the 370 horsepower 429 Super Cobra Jet.
     

  • In 1973, the impact of gasoline shortages, rising insurance premiums and emissions controls brought the muscle car era to a close. The 1973 model was the last original Falcon-platform Mustang, and the convertible model was discontinued.

 

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