Ford pulls plug on 2022 SEMA
Attendance
By JAMES ELKINS APRIL 29, 2022
When attending the SEMA Show at the Las Vegas Convention Center it is
easy to spot the Blue Oval’s presence. You have the Ford Out Front
outdoor exhibit, Ford Performance trailer, and, of course, the dominant
inside booth showcasing Ford’s latest vehicles and products, including a
stage for the award ceremony with guest speakers. After many years of
the brand being a standout organization at SEMA, it appears those days
might just become a distant memory with Ford Motor Company pulling out
of the 2022 SEMA Show.
This comes as a major shock as Ford Motor Company has had an outstanding
year with sales and newly-released vehicles. The Ford Bronco won a SEMA
award for 2021 and the Maverick was a potential candidate for similar
awards at the upcoming 2022 show. Meanwhile, Ford has been receiving
tremendous feedback on pre-sales of its Ford Lightning and introduction
of the Next-Gen Ford Ranger.
While the dust is still swirling and speculations are thrown about, one
thing is clear: Ford Motor Company will not be hosting the marketing
extravaganza of previous years at SEMA. This means the Ford
Performance-backed RTR drift team will not be providing a smoke screen
of sideways Mustangs. The off-road experience of driving a Bronco
through a variety of terrain including sand, steep inclines, and offset
plyometrics are also off the table. The temperate blue lighting in the
main hall featuring Ford’s entire line-up of custom builds are also
gone.
On the SEMA website a statement was issued, “Due to a change in
corporate strategy, Ford and Honda will not be displaying at the 2022
SEMA Show. We appreciate their long-time support, and while many of us
are going to miss their participation at this year’s Show, we are
excited to see the Show take on a new look in Central Hall. SEMA will
continue to collaborate with both Ford and Honda on various SEMA
programs, such as Tech Transfer and Measuring Sessions in 2022 and
beyond.”
One thing to note is that while Ford Motor Company will not be
participating at SEMA, its cars, trucks and sport utilities vehicles
will still be shown throughout as custom builders and product producers
seek to showcase how they can alter the appearance or performance of the
platform. Does this mean SEMA will have to pull more vendors from AAPEX
to fill the void? Will Ford return for 2023 and still have its spot
saved? Time will only tell.
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