Ford Splash concept - 1988
by Mary Ellen Marcy
Jack Telnack, Ford's Vice President - Design, turned four students of
Detroit's Center for Creative Studies loose in the summer of 1988 with a
simple instruction: design a vehicle they would like to use year round
as well as on a summer weekend.
The Splash concept was the result, an all-season concept dune buggy with
a number of innovative and imaginative features. It was good enough, in
fact, that after the student team completed its work and went back to
school, Ford commissioned Autodynamics Corporation of America to build
Splash on a front-engined platform. Splash joined Ford Division's auto
show truck exhibit for the 1989 season.
The Splash concept's flair is apparent, as is its adaptability. As
envisioned in the concept, Splash would have driver-adjustable ride
height and attitude to adapt from highway cruising to off-road dashes.
The body panels above the beltline - the windows, roof and rear hatch -
all are removable for summer fun.
Other Splash features that were announced included retractable
high-mount driving lights and unique deployable mud flaps that can be
retracted to prevent damage off-road, then deployed to reduce spray and
stone damage on the highway. Splash also is compact, built on a 93 inch
wheelbase and only 143 inches long by 70 inches wide.
The Splash concept's signature feature is in its interior: coverings for
the four occupants' seats are made from neoprene rubber wet suit
material. The neoprene seats brought many comments at the time Splash
was introduced and were a daring departure from the velours then in
vogue in production interiors. The brilliant blue accents didn't hurt
the interior's impression, either. The rest of the interior design is
stark and practical. Instruments and controls are grouped in a series of
small enclosures behind the steering wheel and a small projecting
binnacle in the center of the dash. The body design features a dramatic
upswept step that captures the dune buggy look, accented with a separate
spoiler at the bottom of the rear hatch glass.
Splash sits on 18" modular 3-spoke alloy wheels with custom CNC-cut
pattern Goodyear tires, P235/55R at the rear and P225/45R fronts. The
wheels are covered by pearl white plastic 3-spoke covers. The disc
brakes, with tiny dual piston calipers, are more appropriate to a
motorcycle than to a dune buggy concept.
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